step 1: pick your favorite ribbon, only ribbons that can fray will work

step 2: pull the first couple of threads from the end of the ribbon to fray

step 3: pull out one or two of the threads from the middle (i pulled the green ones)

step 4: pull the green threads SLOWLY and carefully to start scrunching the ribbon till about the middle

step 5: repeat the same steps from the other end and keep on scrunchin'!!

step 6: trim the loose threads and viola...pretty scrunched ribbon!!